LIsten to Helena talk about business oportunities between Mexico amd the USA as well as Mexico and Brazil.
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HELENA ESCALANTE
President & CEO
Helena Escalante is the President and CEO of All Things Mexico, a company that assists US and international businesses with their investment or expansion into Mexico as well as Mexican businesses with their expansion into the United States. Born into a family of translators and international consultants in Mexico City, Helena’s first experience with international business came from working at the Foreign Commercial Section in the United States Embassy in Mexico, where she linked U.S. business professionals with their local counterparts in Mexico to create successful enterprises.
Helena and her award-winning team excel at identifying market segments, opportunities, and trends in both Mexico and the United States. This increases the effectiveness and success for her clients as they expand their businesses into new markets. As a result and with her help, Helena’s clients have found great success in reaching out to specific niches and groups of prospects; arranging trade missions; finding representatives, distributors, and/or manufacturers; creating successful marketing, advertising and public relations campaigns; finding and training salespeople and creating affiliate sales programs; organizing conferences, seminars and workshops; providing precise follow-up after contact has been established, and many other customized services.
Helena also draws on her precise use of four languages (Spanish, English, Italian and Portuguese) and marketing skills to offer translation and voice over work for TV, radio and other media.
She has served as Director of the Office of International Business for the Texas Department of Economic Development and was appointed by the Texas Governor to serve on the Advisory Boards of the Centers for International Business and Education Research at the two largest State universities in Texas: the University of Texas at Austin and Texas A&M University. Additionally, as Director of the Texas Border and Mexican Affairs Division at the Office of the Secretary of State, she served as the official Spanish-media spokesperson for the Governor of Texas.
Because of her great passion for educating her company’s clients on the business culture of Mexico, and her extensive experience in creating and managing international initiatives, Helena and All Things Mexico ensure successful and long-lasting business ventures.
