Brazilian tour operators increased their turnover by 6.7% in 2014, earning BRL11.87bn (US$3.98bn), it was announced at WTM Latin America this week.

Braztoa, the Brazilian Tour Operators’ Association, which accounts for agents responsible for about 90% of all tour packages sold in the country, released its 2015 Yearbook at a press conference in Sao Paulo. The number of travellers increased by 1.9% year-on-year, resulting in 6.01 million passengers – enough to fill all 12 stadiums used in the FIFA World Cup, 10 times over.

Brazilians are now also important players in international spending, with US$26bn spent abroad in 2014. This puts them at number 10 in the world, having risen from number 22 in 2013, and representing a 100% growth in five years.

The domestic market represents 68.4% of demand for Braztoa-associated operators, with a average value per passenger of BRL1,460 (US$490). International market grossed the remaining 31.6%, worth BRL5.435m (US$1.82m).

By region, the northeast received over 54% of domestic travels, followed by the southern region with 14%.

In terms of sales channels, travel agents lead the way with 53% of trips, followed by owned stores and franchises with 41% and then online sales making up 6%.

For travelling duration trends, trips lasting five to nine days were the most popular (52%), ahead of trips lasting over 10 days (31%).

Published in Brazil Business News

By Ruth Faulkner, Contributing Reporter

RIO DE JANEIRO, BRAZIL – This week further steps were made to bring together six Rio de Janeiro locations into a tourist route to highlight their world-class breweries. Brazil’s Secretary of Tourism, Nilo Sergio Felix, met with Alexander Zubaran, project consultant, and Mozart Rodrigues, president of Arbor Group (the group owning St.Gallen Brewery in Teresopolis) to begin building promotion strategies for the tourist attraction.

The Bohemia brewery in Petrópolis, Rio de Janeiro, Brazil, Brazil News

The Bohemia brewery in Petrópolis is already a popular destination for beer lovers, photo internet recreation.

The route is planned to go through Petrópolis, Teresopolis, Nova Friburgo, Cachoeiras de Macacu, Santa Maria Madalena and Guapimirim. There will be over fifteen participating breweries, including major players in the industry such as Bohemia in Petrópolis. The Brewery Route project will receive US$8 million in State Government investments to aid its kick-off.

“The State Government believes that the beer route will be a huge tourist attraction. Beer is a popular drink in Brazil and around the world. It is a theme that appeals and attracts visitors. It is important to provide the public with all that this state of Rio has to offer,” said the Secretary of Tourism, Nilo Sergio Felix.

The project’s objective is to provide visitors with an immersion into beer culture and gastronomy, complemented by the rich mountain scenery, popular waterfalls, national parks and other tourist attractions in the region. The State Department of Tourism will include the brewery route on their official materials, in events and in national and international fairs.

“Our state can benefit from the tourism sector of the mountain region. It will create jobs, income and improve the quality of life of the residents,” Felix added.

Brazil currently ranks third as a producer of beer in the world and the sector accounts for twelve percent of the domestic industry and two percent of the GDP. Today, in the state of Rio de Janeiro, about 350,000 jobs are associated with the production of beer and the consumer market is growing about twenty percent a year across the country.

Since August 2014, Rio’s microbreweries can also benefit from a State Government law that reduces the tax on sales and service. The reduction of taxation from 25 to 13 percent is expected to stimulate the economy and develop the sector.

- See more at:

Published in Brazil Business News

When your thoughts turn to Brazil the tendency is to imagine beaches, bikinis and feathered headdresses, but that’s Rio you’re thinking of, and not reasons to visit the biggest city in Brazil. What Sao Paulo lacks in sea and sand, it more than makes up for with amazing architecture, an incredibly rich culture influenced by immigrants from around the globe, and sophisticated style.



This Megatropolis of 11 million is the pounding heart of South America’s biggest economic success story. A city on the up that is dynamic and teeming, yet noticeably€¦ quite happy. Even despite the frequent rain, the locals have a reputation for offering easy smiles.

Why not? Paulistas are blessed with beautiful buildings, including several by celebrated Brazilian modernist Oscar Niemeyer. The city’s diversity is on display in Liberdade, also known as Little Tokyo. In Vila Madalena, a bohemian outpost set in rolling hills, and the night time vibe is one of all-out revelry. Street art graces miles of concrete walls around town while event-folk fashion turns heads on the streets.

Where should you visit? Why not check out some of these recommendations:
Mega Food Market: Mercado Municipal. This amazing indoor food market represents the plurality and the multiculturalism of So Paulo. 306 Rua da Cantareira,

Landmark Museum: Museu de Arte de So Paulo. MASP is one of the best museums in town. Its modern architecture is a landmark and represents the feeling and spirit of So Paulo. 1578 Ave. Paulista,

Petite Park: Trianon Park A wonderful, small park that is a breath of fresh air on the city’s most business oriented avenue€”the contrast is nice. 850 Alameda Ja
Memorable Building: Edif­cio Matarazzo: Designed by the Italian architect Marcello Piacentini in the 1940s, and in my opinion it is the most beautiful building in the city. It was one of the inspirations for the Hotel Fasano in So Paulo. 15 Viaduto do Ch

By Tony King

Published in Brazil Business News

Digital sales of travel products and services will rise 14% in Brazil this year, eMarketer estimates, after a year of stronger-than-average 34.2% growth in 2014, eMarketer estimates.

This was boosted by the FIFA World Cup. This year, eMarketer expects spending on digital travel sales to reach $13.08 billion in the country. Growth will continue to slow throughout the rest of our forecast period, dropping to single digits in 2018, when sales will reach $17.72 billion.

Brazil will account for just 2.6% of digital travel sales worldwide this year, but that's a substantial amount for a Latin American country. Mexico, which is second in the region, will account for 2.3% of global sales, while Argentina will contribute just 0.4% of the total.

This share puts Brazil sixth (tied with India) among countries worldwide for digital travel sales share. Only the US and China boast double-digit shares of the global digital travel market.

In terms of digital travel sales growth, Brazil is also expected to come in sixth place this year, after Argentina, Mexico, Indonesia, India and China.

According to May 2014 data from comScore Device Essentials, 12% of traffic to travel sites in Brazil came from mobile devices that month. That was double the 6% rate the previous May

Published in Brazil Business News

The Brazilian Association of Corporate Travel Agencies (Abracorp) reported that the business travel segment in Brazil grew by 14.5% in 2014.

The data released by Brazil’s Tourism Ministry show that 25% of foreigners who visit the country every year do so for business. The average spending by these foreigners during their stay in the country is 89 euros per day, as against the 60 euros spent by leisure tourists. Among the activities the business travelers engage in are conferences and conventions held in Brazil, which recorded a 408% increase over the last 10 years.

According to data from the International Congress and Convention Association (ICCA), between 2003 and 2013 the total number of events rose from 62 to 315. In the same period, the number of Brazilian cities hosting such activities increased by 145% jumping from 22 to 54.

According to the latest ranking, Brazil is still one of the ten countries that have hosted most association congresses and conventions worldwide.

According to data from Abracorp, last year 13.1 million airline tickets to domestic and international destinations were sold, generating a profit of over €2.005 billion. This figure represents an increase of 22% over the 2013 figure, with an average price of 176 euros per ticket.

For Brazil the increase is great news, since business tourism favors the hotel market as well as trade, while attracting investment to the country.

São Paulo and Rio de Janeiro are the main urban destinations, and are chosen by almost half of business travelers (49%). They are followed by Brasilia (10%), Belo Horizonte (8%), Salvador (7%), Porto Alegre (6%), Curitiba (5%), Recife (5%), Campinas (4%) and Fortaleza (3%).

This study also shows growth in the car rental sector, which recorded a 3.2% increase in total daily rentals (1.48 million).


Published in Brazil Business News


In 2013, the number of Brazilian tourists increased 15 percent from 2012, and there was another 10 percent in 2014.

What can we expect in 2015? Another year of growth, but not in the double digits.

"People think they'll keep traveling," said Daryl Cronk, Visit Orlando's senior director of market research and insight.

A combination of a near-halt in Brazil's economy, political turmoil and a strengthening American dollar are some reasons Cronk forecasts a 7 percent growth in tourists from the South American country.

Cronk updated Central Florida tourism officials about this year's forecast Friday during a Visit Orlando member event at University of Central Florida's Rosen College of Hospitality Management.

In the last three years, the exchange rate has reduced how much a Brazilian tourist, a demographic that accounts for nearly 18 percent of the total number of international tourists to the region, can do in Orlando.

Cronk said $5,000 Brazilian Reals exchanged to about $2,800 in 2012 and will only be worth about $1,900 today.

While the difference is not enough to stop Brazilian travelers, it will shift their spending patterns.

"It will definitely affect their behavior," he said, adding they might plan shorter trips or opt for cheaper hotel rooms.

Although Cronk said tourism officials will continue to monitor Brazilian visitors, a bulk of his presentation showed Central Florida will have a record sixth year for demand growth.

Part of that forecast increase is directly related to the new attractions springing up around the region.

"I think it's the investment in the industry by all of you in the room," he said.

Upgrades at the region's theme parks, including the wildly popular expansion Wizarding World of Harry Potter Diagon Alley which opened at Universal Orlando last year, are just among what Cronk credits for driving traffic.

Other new attractions Cronk highlighted include The Orlando Eye, Madame Tussauds wax museum and Skeletons: Animals Unveiled.

"It's a very exciting time and at this point we see no reason to think the growth will stop in the near future," he said.

This email address is being protected from spambots. You need JavaScript enabled to view it. or 407-420-5414 

Copyright © 2015, Orlando Sentinel

Published in Brazil Business News

Listen to the Talk 2 Brazil Interview by Tom Reaoch with Elliot Rosenberg.

Elliot Rosenberg,  Founder Favela Experience, Rio de Janeiro.

Listen to the Talk 2 Brazil interview by Tom Reaoch with Jürgen Keller. LLC is a US-based travel agency and incoming tour operator with offices in Buenos Aires, Rio de Janeiro, and Lima. They offer 4* & 5* luxury South America tours to Peru, Brazil, Ecuador, Argentina, Bolivia, Chile, Paraguay, Uruguay, and Colombia.

Listen to the Talk 2 Brazil interview by Tom Reaoch with Eliana Souza, CEO SPin Tours, Brazil. 


Eliana Souza, Owner and Director of SPin Tours Sao Paulo, Brazil. 

Listen to the Talk 2 Brazil interview by Tom Reaoch with Eliana Souza.



Listen to Eliana talk on recommendations for what to see and do, when in Sao Paulo on business, also hotel capacity in Sao Paulo and chain hotels versus Boutique hotels.


Listen to the Talk2 Brazil interview by Tom Reaoch with Malu Franca and Celyta Jackson. 




Malu Franca, Relationship Director and Celyta Jackson, Design Director Sheraton Hotel , WTC Convention Center, Sao Paulo. 







Celyta Jackson, International Tourism Marketing Executive, Global Markets, Strategic Alliances, Public Relations  

Listen to the Talk 2 Brazil interview by Tom Reaoch with Jonathan Boisjolie.

Jonathan Boisjolie, Georgia Department of Economic Development Tourism Division.


Brazil Business Tourism by Eliana Souza:

Personal assistance to Celebrities and C level executives and family,

Private city-tours in Brazil,

Highly reliable transport services,

Eliana Souza is always concerned with your well being and personal safety in Brazil.

Responsible for  managing a Brazilian travel agency focused on incoming market;
researching, analysing and developing exclusive tourism itineraries for foreign visitors or professionals based on especialized contents; promoting an incoming tourism company in the Brazilian and global market;

SPin Tours provides customized services on high class transport, guided multilingual city tours, business assistance and translations on events, conferences, and conventions.

Journalist and Licensed International Guide focused on providing customized services on guided multilingual city tours, assistance and translation on events or business meetings, executive transport (airport and local transfers), relocation services for newcomers.Tailor-made tours in Brazil, specializing in São Paulo city and surroundings.

Interested in offering exclusive tourism services generating unique experiences and promoting Brazil and São Paulo city as unbelievable and unexpected destinations.

Solid experience as office manager and executive assistant of large leading international companies assisting foreign and Brazilian top professionals. Expertise in implementing foreign and international businesses in São Paulo city - Brazil, from the start-up to the day-by-day operational routine.


Published in Travel, Tourism


Located in the Barão Geraldo district, 10km from the downtown area of Campinas and 1.2km from the state university, Unicamp, the Matiz Barao Geraldo offers well-equipped and spacious rooms. It is conveniently located for guests near banks, restaurants, bars and other handy services.


The Barão Geraldo district encompasses areas for health, history, art, education, culture, leisure and even the largest remaining Atlantic rainforest in Campinas. Most of its residents are connected to the local universities. The district also offers daytime leisure activities, including a number of tree-covered parks near and within the Unicamp campus. There is no shortage of bars and restaurants for those who love nightlife.

Published in Travel, Tourism

Tom Reaoch and fellow Amcham Campinas Sustainability Committee members visited the installations of Wet & Wild amusement park in Vinhedo,Brazil. The group toured the water treatment facilities and learned of the Wet & Wild water treatmet and water connservation efforts.

 SAO PAULO, BRAZIL - The Global Business Travel Association (GBTA) has released its second GBTA BTI Outlook report on Brazil as part of its semiannual series. The report, sponsored by Visa, includes the GBTA BTI, an index of business travel spending which provides a way to distill market performance over a period of time...

Published in Brazil Business News

Listen to the Talk 2 Brazil interview by Tom Reaoch Alison McGowan. 

Alison McGowan, Founder and CEO of Hidden Pousadas Brazil, 

Hidden Pousadas Brazil is a comprehensive online guide to uniquely beautiful places to stay in Brazil.

 Listen to the Talk 2 Brazil interview by Tom Reaoch with Juergen Keller. 


Jürgen (Juergen) Keller, President South American Travel, was born in Southwest Germany, and has studied in his home country, as well as Spain, Portugal and Brazil.

 Listen to the Talk 2 Brazil interview by Tom Reaoch with Jenna Francisco. 

 Jenna Francisco runs This Is My Happiness, a blog about travel, culture, and art. She specializes in slow travel and providing a deeper look at travel destinations.